RETAIL TRAINING • INCREASE PROSITS
WANT TO BUILD A PROFITABLE FASHION BRAND?
THAT IS CONSISTENT AND SCALEABLE?
The fashion retail store isn't going away, yet it is evolving and today's consumer is more savvy, more educated and demands a higher level of customer experience. Are your keeping up?
What do we do?
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World-class programs, consulting and mentorships
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90-day Retail Profit System to lift sales & reduce costs
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30-day Story-Based Selling program for fashion retailers
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The Retail Stylist - delivered by celebrity fashion stylist
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A.I. tools to reduce time and create leverage
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Management, leadership and public speaker training
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The 37-Point Experiential Retail Audit
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Business consulting for boutique owners
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Customer experience mapping for big box retailers
No more inconsistent sales or retail systems that don't net results, our award-winning Retail Profit System is responsible for building fashion success stories and multiple customer experience awards, and can be implemented in to your business today.
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This training is perfect for you if...
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You’re a Sales professional who wants a competitive edge and career progression
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You’re a Sales managers who needs a motivated team to hit consistent KPI’s
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You’re a Business owners who needs to drive profit and LFL sales
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You're a Big Brand who wants a competitive edge and a scaleable sales team
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Your income is performance-based and tied directly to your sales ability
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You’re interested in behavioural psychology and influential communication
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You’ve brand new to sales and need to fastback your success
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You’ve a seasoned pro who wants a new perspective and fresh outlook
no more
No more heavy discounting just to clear old stock
No more worrying about what your competition is doing
No more unfocused and demotivated sales staff
No more hiring team members when you’re desperate for staff
No more unsatisfied customers who don't come back to buy
No more inconsistent sales months or low COGS
No more negative team culture or unresolved conflict
No more guessing what to say in front of customers
No more frustration and overwhelm managing everything
No more panicking every time your rent bill arrives
EXPERIENTIAL RETAILING - A NEW ERA
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Experiential Retailing is here, so we take a holistic approach and make sure we find that perfect balance between the online and in-store experience - a digital convergence. However, what we know is that the battle might start online but the real war is won in-store and for that reason we need to lift the customer experience journey and create Story-Based Sellers in your team.
the retail store has evolved
THE HUMAN EXPERIENCE MUST EVOLVE TOO
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Our team has traveled the world, from Sydney to Singapore; New York to London: from every high-street retailer to those hidden boutique gems. And we've found what works... and also, what's missing: effective communication at store level to match the retail evolution in your brand, digital, store and product. Let's go on a journey together.
Time to
evolve?
“There’s an expectation gap as consumer’s worldwide are quickly becoming impatient with perceived inadequate service and are no longer prepared to tolerate substandard service.
Shoppers increasingly want you to help them, in fact consumers are demanding a revolution, and that revolution is a better in store customer experience.”
- University of Minnesota
"customer's are demaning an in-store revolution."
- "Foot traffic is up 14% since pre-pandemic levels"
- "It's about unifying online and offline"
- "Customer's revue online but buy in-store"
- "People want to see touch and feel the brand"
- "Brand loyalty is paramount to the shopping experience"
- "Sales increase 31% more rather than online"
Digital matters, but the real profit is made in store and the brands that understand this are the ones who will win moving forward. It's not about online vs offline, it's a digital convergence between the two, so your customer gets a memorable and impressive customer experience at every touch point
@insideretail
@forbes
Your people matter, more than ever
There is no doubt the retail fashion store has evolved in recent times; shop windows are art; displays are museum-like; and stores feel like theatres, yet the way we communicate on an interpersonal level isn't matching up. In fact, with the rise of mobile phones, and, well, society in general ... it's hard to find exceptional customer service were it matters the most - at store level.
Your staff are your frontline, they are what customers come to know, like and trust about your brand, and for that reason you need influential communicators; results-driven sale leaders; STORY-BASED Sellers who evolve with customer expectations.
A GLIMPSE INTO HOW WE DO IT
STORY-BASED SELLING
30 DAYS • FASHION SALES PSYCHOLOGY PROGRAM
Turn your sales team into Story-based Sellers who understand consumer behaviour and know how to influence positive decision-making.
This program will completely reinvent the way you view sales, and leave you and your team with the soft skills they need to build a loyal customer base. This system was developed by our head coach; an award-winning fashion retail sales and customer experience expert at the forefront of experiential retailing .
LIVE Online Sessions + workbooks
All Sales staff
Packages av.
What You'll Get!
Make the shift
the old way
Start a conversation
Build rapport
Qualify your buyer
Overcome objections
Uses outdated sales scripts
Makes only the easy sales
Sell items of clothing
Add-on sales
Deliver customer-service
Hire anyone
the new way
Reframe social conditioning
Look for shared experiences
Leverage the 9 Buying Triggers
Pre-frame objections
Uses authentic word tracks
Create urgency for any item
Sell a complete wardrobe
Styling tips to increase sales
Deliver customer-experience
Learn the 5 retail archetypes
Behaviour
We train you on reading human behaviour, not on how to rely on standard, outdated and overused retail scripts
Influence
We teach you how to 'influence' your customer, rather than 'convince' them. 'Convincing'
is not a good look on you!
Culture
We show you how to build your tribe - so everyone has the same values, beliefs and aligned goals
Teachable
We leave you with a blueprint that is fun, engaging, and most importantly, teachable and transferable forever
THE RETAIL STYLIST
Our Retail Stying team is the best in the business - from national Louis Vuitton Stylist through to L.A. based celebrity stylist, when you work with us you learn proven styling techniques to increase your retail sales.
High-touch
service
“The Customer experience has to be worthwhile and although there are many elements that impact this at store level ULTIMATELY it's led by store Atmosphere and knowledgeable, confident staff who know the brand and know the customer. A store needs to offer a reason for customers to come in and when a store has education and a high-touch service model becomes a part of their in store experience then that’s when brand loyalty kicks in on a higher level."
- IBM CX Survey
digital convergence
With approximately 25% of sales being online, we understand how important your digital experience is too - from social to website; e-comm conversions to powerful A.I. tools. In fact, we love what A.I. can do and will show you tools to leverage things like...
Showcase fashion garments on thousands of models in minutes
Trend forecasting and design recommendations
Digital design studios to enrich product designs
Turn product photos into stunning studio-grade fashion shoots
Predict human behavior and provide world-class neuromarket solutions
Develop editorial photoshoots that would take hours to create in real life
Gain a deep analysis based on insights drawn directly from the consumer
Spot winning products and demand forecasting for new pieces
Detect product copies by scanning shapes or configurations of garments
Machine learning algorithms to analyze users’ body measurements and preferences
Data learning algorithms to analyze product images and identify key features
Recommend users items based on specific fashion terms, their style, appearance
E-comm
Our digital specialist will review your conversion rate and analytics for best practices
Website
We overview your information hierarchy, as well as suggestions on U.I. and flow
A.I.
leverage time, money and resources with the power of A.I. and date-driven information
S.E.O
We will show you simple ways to improve your SEO and all digtal traffic and conversion
A REAL-WORLD TEAM WITH PROVEN RESULTS
Digital
Business
Sales
A.I.
A BLENDED LEARNING APPROACH
The best way to learn and retain information is through a blended-learning approach, and that's exactly what we offer with our MOF programs, business consulting and mentorships.
TAILORED TO YOUR BUSINESS NOW
The reality is, your business is in one of the 3 phases above. And don't worry, we work with all fashion retailers, big and small. And, in any phase. Because we are a consulting firm, we can tailor our programs directly to you and focus on what it is you need, today, and be rest assured we know first-hand what it feels like to be in each of those phases.
Omid, Retail Store Manager
“Best decision I’ve made to enrol in this program as it really launched my sales career. I thought I knew a lot, but this opened my eyes significantly.”
Dedicated to fashion professionals
No more wasting time and money on automated programs designed for anyone,
Made of Fashion is dedicated to you, the fashion professional
People who work with us say …
✔ I am now more equipped to deal with conflict
✔ I am better able to navigate personal relationships
✔ I find selling easier and a lot more fun
✔ I now understand how to market my products or service more effectively
✔ I can now influence win/win situations in all aspects of business and life
✔ I understand people more and how to inspire those around me
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What is Made of Fashion?Made of fashion is a fashion education platform bringing you a dedicated group of fashion mentors, programs and resources to take your career to the next level.
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Who are your mentors?Our mentors are real-world practitioners, meaning they have worked with some of the biggest brands on the planet in their respective fields and have spent years mastering their craft and teaching others.
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Are your sessions live?When you work with us you get us. LIVE and direct. We believe the best way to learn is through real-time interaction and that's why when you do one our programs or mentorships it is tailored to your needs.
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Why is MOF different?MOF is a consulting business dedicated to fashion retailers and aspiring stylists and we have built our own successful fashion businesses, so when you work with us you are working with experts who have been where you are now.
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Do you offer payment plans?Yes we do. Book in for a free call and you can discuss your options with your mentor.